Shane Bray brings a wealth of expertise to the Concierge Care Advisors Advisory Board as a Senior Customer Experience (CX) and Digital Product Strategy Executive. With a dynamic career spanning clinical healthcare and cutting-edge technology, Shane has consistently driven innovation to enhance customer and patient experiences.
After earning his Bachelor of Science in Computer Science from Neumont University, Shane combined his passion for healthcare and technology, building a career rooted in transforming organizations through digital innovation. His early professional journey as a Combat Medic and Clinical Trauma Nurse in the United States Air Force shaped his commitment to patient care, while his technical acumen as a Microsoft Certified Solutions Developer fueled his capacity to drive large-scale digital transformations.
Shane’s notable accomplishments include spearheading the development of the nation’s largest Individual Health Insurance Marketplace. His contributions in creating tools such as RxProfiler®, ProviderProfiler®, and advanced decision-support platforms revolutionized healthcare access and decision-making for millions of users. He has also led multimillion-dollar CX and digital transformation initiatives, integrating industry-leading platforms like EPIC and Microsoft Dynamics, and building advanced CRM and Knowledge Management Systems.
As Chief Experience & Digital Product Officer for Blue Cross Blue Shield of Louisiana, Shane developed and led digital product teams that enhanced healthcare interoperability, optimized member self-service tools, and fostered a deeply customer-centric culture. His work garnered recognition as a market leader in CX innovation and business process optimization, earning him invitations to speak at Oracle Open World, Pega World, and Genesys.
Shane’s unique blend of clinical healthcare expertise and advanced software engineering knowledge positions him as a thought leader in healthcare technology. His visionary leadership continues to drive innovation, enhance operational efficiency, and improve the lives of seniors and caregivers.
Shane’s commitment to combining innovation with compassion makes him an invaluable addition to Concierge Care Advisory Board.
