Meet Our Family

Marc Lilly

40+ year career in healthcare and entrepreneurship. Former respiratory therapist and serial entrepreneur. Founded multiple successful healthcare companies. Previously CEO of Zynchros, Inc.; founder of Vieosoft.

Mary Cordova

Industry visionary in senior referral placement. 20+ years in medical/surgical distribution and DME. Former Executive Director of memory care community. Developed the Good Samaritan program.

Shane Bray

Senior CX and Digital Product Strategy Executive. Former Combat Medic and Clinical Trauma Nurse. Led development of nation's largest Individual Health Insurance Marketplace.

Kecia Lilly

25+ years institutional investment consulting. Founded successful consulting practice. Manages corporate compliance and HR. Instrumental in industry regulation legislation.

Heather Souve

Introduced to long-term care in 2004 through family adult family home. Former office manager, Washington State Residential Care Council. Oversees all operations and human resources.

Monika Kaloyanova

Mary Cordova

Co-founder and EVP of Business Development. Host of #TheSeniorSpotlight Podcast. Industry visionary in senior referral placement with 20+ years experience.

Kelsey Jochum, BSW

Degree in Social Work with Gerontology certificate. 7+ years as Social Worker in skilled nursing facilities across 3 states. Hospice practicum experience.

Jennifer James

Senior industry career since 1994 as Certified Nursing Assistant. Co-owner of adult family home in Shoreline (1998–2006). 14 years in home care business development/care management. Continuing education in dementia care and mental health.

Marta Street

Career in elder care since 1978 as nurse's aide. Emergency Medical Technician and Medical Assistant experience. Elite Grand Champion fundraiser for Alzheimer's Walk (raised $5,000+). Community Relations Director in memory care and independent/assisted living.

Chanda Hickman

Rebecca Atterberry

Serves seniors and families in Snohomish County.

Alysia Rodriguez-Burns

In senior living since 2022, with three-plus years across King County Assisted Living communities. Driven, compassionate, and committed to personal yet objective guidance that keeps each family's loved one at the center. Outside work: antiquing with her parents, reading, time with friends, and her cat Marge.

Jordan Melonson

Over eight years leading service-driven teams across hospitality and care environments, with a strong focus on high-quality, relationship-driven service.

Binta Daffeh

Background in healthcare admissions, senior living, business development, and care coordination. Passionate about helping older adults and their families navigate care options with compassion and confidence. BA from the University of Washington, with business law and compliance studies at Texas A&M University School of Law.

Roxie Stormo

27+ years in senior living through regional sales and operational leadership across Independent Living, Assisted Living, Memory Care, and Skilled Nursing. Certificate in Senior Living Management from the Granger Cobb Institute; Chair of Eldernet NW, a 500+ member Snohomish County healthcare network. Believes every senior deserves their perfect forever home.

Nate Nelson

19 years as a hospital emergency department social worker, guiding elderly patients and families through living transitions and difficult decisions, and later in outpatient hospice care alongside Adult Family Homes, Assisted Living, and Skilled Nursing communities. Passionate about educating families through complex healthcare systems with a compassionate, steady hand.

Collin Fleisch

Senior living and healthcare professional with a degree in Healthcare Administration and Long-Term Care Leadership. Experienced in senior living sales, community outreach, and senior placement, building meaningful relationships that connect families with the right resources. A former college football player who brings discipline and a team-first mentality to his work.